Beyond Retro Curates Vintage Denim Fashion In New Circular Initiative
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Beyond Retro Curates Vintage Denim Fashion In New Circular Initiative

Aug 05, 2023

Vintage chain store Beyond Retro is making it easier for people to mine pre-loved denim gems this spring and summer.

The company recently bowed Denim Shop, an initiative it launched in stores in the U.K., Sweden and Finland and online highlighting a wide range of denim styles.

The vintage denim garments come from the ecosystem created by Beyond Retro's parent company Bank & Vogue, one of the world's largest brokers of used clothes. The Denim Shop offers thousands of new items every week from covetable labels including Levi's, Wrangler and Lee.

On Beyond Retro's website, consumers can filter through denim options by size, gender, category, price and style as well as brand and the era when it was produced. Product listings include garment measurements and details about the item's condition.

Products are also curated by aesthetic. In "Make a Statement Denim," items span a multicolor Western jacket, a ’90s jacket with gold foil and cargo jean shorts to acid wash bomber jackets and a flare jumpsuit.

In "Denim Essentials," consumers will find high-waisted black Levi's jeans, Wrangler tapered jeans and dark wash overalls by Dickies.

In-demand items include oversized and low-slung denim, according to Steven Bethell, co-founder of Bank & Vogue, BVH and Beyond Retro. Echoing traditional retail, skinny jeans are on the decline, he said.

"But without fail, no matter the trend, the 501 is always the classic fit that people come to us to find," Bethell said about the 150-year-old style.

The Denim Shop launch is accompanied by the "Pieces from our past to save our future" campaign urging consumers to reconsider buying disposable fashion and adopt a more circular perspective.

While vintage and resale fashion are on an upward trend with young consumers, Bethel said the denim shopping experience is uniquely personal.

"I think each person has their favorite denim brands and fits," he said. "I love some of the early Lee jeans and obscure overalls that have a tagline ‘Wears like a pig's nose.’"

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